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Friday 9 December 2011

Types Of Chocolates

Some of the benefits of milk chocolates are that it contains phosphate, which protects your teeth from decaying. They are also high in vitamins, vitamins like B1, B2, D and E. It also contains potassium and magnesium. Milk chocolates can also help boost the immune system because of the antioxidants it contains. These are the few benefits that milk chocolate has to offer, also it contains more sugar then cacao.

Dark chocolates also have strong benefits. It can help prevent heart diseases, dark chocolates contains flavonoids that can lower your blood pressure. It can also improve your mood where it stimulates the production of endorphins. Lastly dark chocolates can protect your skin because it contains flavonoids that will absorb UV light, it also helps increase blood flow to the skin and improves the skin's complexion and hydration. Dark chocolate contains the most cocoa out of all the chocolates.

White chocolate unfortunately is said to be the unhealthiest. It contains none of the antioxidants benefits of a real chocolate. White chocolate consist of milk with added coco butter and sugar, so technically it is not a chocolate at all.

Though dark chocolate have strong benefit, it also has some disadvantages. Firstly, they are high on calories with high fat and sugar. Furthermore, it contains some elements that are addictive such as caffeine, bromine, and sugar which results in mood elevating. It also contains vasoactive amines that lead to migraine problems.

Semi-sweet chocolate is about 60 percent bitter chocolate and 40 percent chocolate. It contains Antioxidant Boost, all chocolates contains some cocoa, which contains a polyphenol group called flavanols. These flavanols act as antioxidants which can fight dangerous free radicals that damages cells. It also has reduced LDLS and raised HDLS. Lastly it also can cause mood alteration, where most people instantly feel better after eating semi-sweet chocolate, research has said that chocolate contains chemical compounds that acts on the brain way the same way falling in love does.

Chocolates could go well with many things as well. You can make mix them into ice creams, fondues, fruits, cake and many more. For people who want to lose weight, it is highly recommended to avoid chocolates, but at the same time it gives you energy. Chocolates at the end of the day have its pros and cons, some people love eating it and some people tend to avoid it. The truth is Chocolates make people happy.

Sam W is the author of this article in reference to Types Of Chocolates. He has been a chocolate lover for a long time and loves to share his experiences with different types of chocolates.

Sunday 4 December 2011

Kurkure Recipe

Kurkure snack has been available in the Indian market, since 1999. This tedhe snack has won a million hearts both the young and the old. I guess many of you, love snacking on Kurkure while watching TV, journeying, etc. Whatever the reason may be, Kurkure remains one of the most delectable snacks of all time. Why don’t you try the recipe of your own.

Ingredients

Kurkure Recipes
  •  1/2cup dalia
  • 1/2cupmashed paneer
  • 2 green chillies finely chopped
  • 1tsp ginger grated
  • 1/2 tsp garam masala
  • 1/2 tsp amchoor powder
  • 1/2tsp lemon juice
  • salt as per taste
  • oil for deep frying
  • coriander leaves chopped
Method:
  • soak dalia in water for 1hr.
  • squeeze out extra water.
  • mix all the ingredients.
  • divide into equal portion and give them shape.
  • fry in hot oil till golden brown.
  • serve it hot.

Thursday 24 November 2011

Changing Indian Consumer Habits


As Indian’s we hold a lot of value for the ‘old’, maybe it is also culturally driven where we have been asked to respect ‘old’ rather than look for new. Though this is changing very fast especially among the younger generation of consumers, but it will take a lot of time before we actually catch up with our western counter parts. And it is even questionable whether such a transition is a good one. Anyway without getting into consumerism’ debate I will like to look into this aspect in detail from a marketer’s perspective Similarly most housewives collect the used containers of flour, ghee, which she would clean and use it to store cereals , and other items in the kitchen and so on till it is sold to the scrap dealer . 

Companies like Pilot , when they launched their Pilot pens in India, were surprised by the demand from consumers that they wanted a refill for their pens. This was unheard of in the Japaneses market as the pens were designed as ‘use and throw’. The local partner of the company had to produce inks locally which could be used to refill the pens. In a land where blatant display of wealth is largely frowned upon, most Indians today manage to appease their desire to get noticed through the subtle use of branded products. The last decade has seen a tremendous change in the psyche of the Indian consumer who has come a long way from driving a hard bargain to stretching the wallet for a product with more value. The mantra today increasingly seems to be ‘you are what you buy’! Just a quick look at an overloaded shopping cart at a Big Bazaar outlet reveals a lot about the buying patterns of the great Indian middle-class. The embracing of branded products at the commodity level in everyday lives is not an overnight phenomenon. It has taken years of effort, endurance and large dollops of faith to create the much-coveted shelf space and then follow the long-winding journey of the shopping trolley into the end-users’ homes. Here’s some perspective on what has chiefly caused this slow and steady shift:

Brand lovers: Indians have always loved their brands. It’s like a well-guarded secret held close to their hearts at all times. Ask your parents, and their parents and they will tell you a thing or two about Rolex watches or Brylcreem hair product, or a National Panasonic Colour Television set, and what it meant to posses one in their day. What has changed over time is the way Indians interact with a brand – their perception, their awareness of and access to the brand and its competitors, and their ability to make an informed choice between brands. But most of all, what has markedly changed is their confidence in usage, in the ability to easily ‘carry it off’. Yes, the art of looking subtly cool is one that takes practice and Indians have definitely arrived.

The price-value equation: Indians are notorious for their bargaining habits. Jokes abound on how Indians haggle on prices at international departmental stores to the chagrin of the hapless store assistant. They seem to be born with an in-built, emotional price-calculator which throws up a price quote based on benefits, extended usage, appreciation, uniqueness and recognition that the product gives. It’s a deal if the printed price of the product is somewhere close or preferably below this quote. So, it is little wonder that the branding of commodity products took so long to settle into this psyche. There is no justification in spending more on a pack of Tata salt if the regular salt works fine, right? Or is there? It is this tipping point that is crucial from a marketer’s point of view – the ability to convincingly show a benefit that far exceeds its usage. So, if Sony is able to convince you that when your guests see a Sony LCD television set on your living room wall, it is a reflection of who you are – quality conscious, discerning and able to afford something a little pricier – then you will cough up a few more notes from your wallet, even though you will be watching the same reality shows on it as any other TV owner.

This gradual acceptance of brand names and the comfort in flaunting could very well have its humble beginnings in nagging, or in modern day parlance, ‘pester power’. Somewhere down the years, kids have picked up the fine art of negotiation and started fine tuning their demands from generic products to specific brand choices. An impressionable target, this group fast became the target market for most brands to get that foot in the door into millions of households. Based on this, several children’s brands started setting up shop and stepping up their marketing activities to reach out to their target market.

With the advent of international giants in the kid’s space, it was easier to change the shopping habits of the parents, who were already leaving behind the smaller family street shops and moving towards branded shops for toys and kid’s apparels. The initial price resistance was already diluted since parents were spending a little bit more on their kids. Premium brands like Tommy Hilfiger, Reid & Taylor, Pierre Cardin, Swatch, Ray-Ban, and Esprit made the Indian customer re-think their wardrobes and their homes and spend that wee bit extra for the promise of additional perceived value.

Slowly but surely, one’s desire to be seen and heard became part and parcel of the adult’s shopping behavior, resulting in adults experimenting with established and new-age brands in all kinds of products in their everyday lives. Branded merchandise has now truly come of age with around 25-30 premium and luxury brands planning to open their pearly gates in the country every year with the promise of a new hip and comfortably fashionable lifestyle to the global citizens of India.

Wednesday 23 November 2011

Hair Color: Be Natural, Try Natural


Women and men alike have become fascinated with hair colors in recent years. In this era where attractiveness and youthful does matter a lot, hair colors not only give you an entirely new look but also help you maintain your competiveness in social arena.

However, not everyone who tried coloring their hair gets the result they really desire. Reason could be many. Yet the markets are flooded with such hair coloring products which promise you to give excellent result. The jazzy and catchy advertisements on television, with gorgeous me  n and women flaunting their sensuously colored hair appears so tempting that you simply cannot stop yourself from buying that product giving very less or   no thought to the result that it may bring to you. There is no guarantee that it will work so good for us well.

Yet you need to look good where everyone is so well presentable and good looking. But then the market products to color your hair do contain lots of chemical which not instant but in the long run cause your damage. Hair is the crowning glory of both man and women, and now both the genders have become so conscious of the way they look. Nature is the storehouse of all the remedies; certainly it might have something for coloring your naturally as well without doing any harm.

Though you will not get the instant results using the home made hair color but after some repeated uses it will certainly give you good result without doing any harm. The Market products are though easily available and you can use them without much hassle but are you ready to compromises with your priceless tresses in the time being? Sooner or later it will certainly do some damage to your hair.

Natural hair coloring recipes do require some to prepare and the outcome shows little late yet the results are good and healthy for your hair. You can retain your hair for long. Now a day’s every second individual is worried because of hair loss, hair getting thinner and thinner and lot many hair issues. One of the reasons is the chemical hair dyes.
So think twice, act wise. Give yourself some time to go for the natural remedies for coloring your hair. Many of the flowers such as  Marigold, Calendula, Chamomile, Hibiscus and even lemon in right proportion  work best for hair coloring as well as making your hair naturally healthy and strong. Give these recipes a try. 

If you have gray hair and you want some golden tint, you can try this. Put a large pinch of saffron threads into a large jug. Boil 2 cups (500ml) distilled water, then pour over the saffron. Let soak for 10 to 15 minutes. You can buy saffron from the market. Then strain out the saffron and add 1 tablespoon lemon juice. To use, pour the liquid through your hair 15 or 20 times, re-rinsing with the same liquid. On the final rinse, wring out your hair and leave for 15 minutes before rinsing with clear water.

Now you really like to have rich brown tones to the dark hair, here is your recipe. Simmer 1/3 cup walnut shells, black tea, cherry tree bark or whole cloves in 2 1/2 cups distilled water in a non-aluminum pot for 20 minutes. Remove from heat. After the mixture has cooled, strain out the herbs, saving the liquid. To use, apply the liquid as a final rinse after shampooing and conditioning, pouring it over your hair and catching it in a basin to reapply a few times. Allow your hair to dry naturally if you can. Do this every time you wash your hair until you reach the desired shade.

Then Organic Henna is the most preferred natural colorant for hair and millions of women swear by this substance. It coats the hair, seals in oils, tightens hair cuticles and gives your hair a rich, healthy shine.  It also comes on various shades so that you can always choose your kind of shade. But you need to make one thing very sure that you must grow out of chemical colorants as Henna and chemical don’t not mix well at all.

    Olive Oil For Hair


    If you have dry and lifeless hair, then you definitely need to go for a nourishing hair treatment. There are many salon services available for hair treatments. But unfortunately most of them are exorbitantly priced and you need to take appointments to get it done. A good solution is to pamper your hair at home by using a good hot oil hair treatment. One such natural hot oil treatment for hair is olive oil hair treatment. Olive oil nourishes your hair and makes it soft and manageable. Using olive oil for hair helps to close the cuticles of the hair, making it appear shinier and healthier. Here we are going to discuss how to do an olive oil hair treatment at home.

    How to Repair your Hair with Olive Oil Treatment

    For dry hair and damaged hair due to excessive heat treatments, olive oil is a good remedy. Olive oil benefits for hair include deep conditioning, softening, and moisturizing every single strand of hair. Olive oil helps to soften and calm frizzy hair and unmanageable hair. It repairs the hair cuticles and makes them flat. This gives your locks a shiny and healthy appearance. You can also use olive oil for hair loss treatment. To start the olive oil hair treatment at home you will need a few essential supplies.
    Things required

    ¼ cup olive oil
    3-4 drops rosemary essential oil
    Fine toothed comb
    Heavy towel
    Mild shampoo

    Method

    Heat olive oil in a small saucepan until it is just warmed. Do not allow the oil to start smoking. Remove olive oil from the flame and let it cool to a point where you can touch it. Now add 3-4 drops of rosemary essential oil and stir with a wooden spoon or ladle. Take a bit of this oil on the palm of your hand and apply it to your scalp. Massage the hot olive oil into your scalp in circular motion, making sure that you use gentle pressure. Do not tug at the hair while doing this. Once you have massaged the hot hair oil on the entire scalp, apply oil through the length of your hair.

    Use the wide toothed comb to distribute the oil evenly through the entire length of the hair. Make sure that you apply oil to the ends of your hair, since they are the most dry and brittle. When you have finished applying the hot oil to your hair, dip a towel in a bowl of hot water. Wring the excess water from the towel and wrap the wet towel over your head. Keep in mind that you need to cover all your hair with the towel. Sit back for 10 to 15 minutes. The heat from the towel will allow the oil to penetrate the hair shaft and repair damage. After 15 minutes, unwrap the towel from your head and shampoo your hair with a mild shampoo.

    This is the method of doing an olive oil hair treatment at home. For best results, you need to do this homemade hot oil hair treatment every fortnight. The benefits of hot oil hair treatment includes hair conditioning and nourishment. It will also make your hair soft and shiny with regular use. It’s also an excellent cure for rough and brittle hair with split ends. Olive oil penetrates the shaft of hair strands and conditions it. The use of olive oil for hair growth has all been proved. When you shampoo your hair after the olive oil hair treatment, make sure that you use a mild shampoo so that the oil is not stripped off from your hair.

    Saturday 19 November 2011

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